ABOUT ME

WORK EXPERIENCE

PUBLIC DISPLAY OF AFFECTION (PDA.NYC) // 2021-PRESENT // FOUNDER & CREATIVE DIRECTOR
A creative studio founded on the conviction that the more love you give, the more you receive. We make campaigns, brand experiences, activations, pop culture, art, apps, NFTs, games, and other creations designed to be loved by millions.

R/GA // 2020-2021 // EXECUTIVE CREATIVE DIRECTOR
My partner Aaron and I led all consumer-facing creative on the Verizon account. Our notable projects included building a 5G Super Bowl stadium in Fortnite, to help football fans and gamers come together for the big game, and launching a weekly music and gaming livestream series to support America’s small businesses, starring Billie Eilish, Janelle Monae, Alicia Keys, Usher, Chance The Rapper, Dave Matthews, Myth, Pokimane, Nate Hill, and others.

FREELANCE CREATIVE DIRECTOR, WRITER, ARTIST // 2017-2020
Happily hustled and drifted for the first time in a long time, at companies like Google, R/GA, Deutsch, McCann, Fake Love, Dirty Robber, and others. Got into a lot of gigs, projects, assignments, happenings, revolutions, installations, and collaborations.

OGILVY & MATHER // 2015-2017 // GROUP CREATIVE DIRECTOR
I was hired (with my partner, Aaron) to build and lead the agency's new Content group. We hired a dozen rad creatives and led them in the challenging art & science of ideas intended to entertain, spread, and make news. I was stoked to break new ground for clients like IBM, NASCAR, UPS, Coke Zero, Qualcomm, and other big companies who didn't always know what "content" means, but knew they needed it.

360i // 2011-2015 // GROUP CREATIVE DIRECTOR
Four years straight of Internet can't stop/won't stop. My partner Aaron and I pitched and won new digital AOR clients Hanes, Ben & Jerry's, and Lean Cuisine, and were also responsible for all creative work on Oscar Mayer, Oreo, Feeding America, Kahlua, and Odwalla. Along the way we hired and nurtured 15 creatives and won some of the agency's first Cannes Lions.

FREELANCE COPYWRITER // 2010-2011
Did all the usual concepting, writing, hustling, and bouncing around you do as a freelancer.

DDB RX // 2006-2010 // VICE PRESIDENT, COPY SUPERVISOR
Before escaping the world of incontinence and ADHD drugs, I made ads for incontinence and ADHD drugs, among others. This was my first ad gig. In many ways, a lot like selling bacon or underwear, but way less fun. Nevertheless, I led and won pitches, supervised other copywriters, created and sold dozens of campaigns, and (bonus perk) regularly defended my work to FDA regulatory review committees.

THE JERUSALEM POST // 2006 // NATIONAL BUSINESS REPORTER
I eased into advertising from the mean streets of Jerusalem, where I researched, reported, and wrote a few stories on topics that affected Israel’s business community. It was a happy time. I was living with a lady, the food was really good, and the country was briefly between wars.

GREGORY FCA COMMUNICATIONS // 2004-2006 // ASSOCIATE EDITOR
This Philly PR firm was my first gig out of college, where under the tutelage of my amazing first boss I wrote magazine articles, press releases, white papers, email pitches, brochures, blog posts, newsletters, and in my off-time, a feature comedy script I haven't looked at in years.

THE UNIVERSITY OF PENNSYLVANIA // 2001-2004 // STUDENT & HUMOR EDITOR OF 34TH STREET MAGAZINE
I wrote and/or edited all content for 34th Street Magazine's humor section, played hundreds of hours of Super Smash Brothers on N64, and majored in Creative Writing. I did not, however, try out for the ultimate frisbee team, a decision that haunts me to this day.

PRESS

My work's been featured by the following fine media...

AWARDS

My work's been honored by the following awards...

2021
The One Show / Silver / Interactive / Verizon 5G Stadium in Fortnite
The One Show / Silver / PR / Verizon 5G Stadium in Fortnite
The One Show / Bronze / Interactive / Verizon 5G Stadium in Fortnite
The One Show / Bronze / Social / Verizon 5G Stadium in Fortnite
D&AD / Wood Pencil / Experiential / Verizon 5G Stadium in Fortnite
D&AD / Merit / Experiential / Verizon 5G Stadium in Fortnite
The ANDY Awards / Gold / Verizon 5G Stadium in Fortnite
AICP Next Awards / Experiential / Verizon 5G Stadium in Fortnite

2018
Cannes Lions / Silver / Radio / Verizon Answering The Call
Cannes Lions / Bronze / Film / TV / Consumer Services / Verizon Answering The Call
Cannes Lions / Bronze / Social / Brand Storytelling / Verizon Answering The Call
Cannes Lions / Bronze / Social / Consumer Services / Verizon Answering The Call
Cannes Lions / Shortlist x 4 / Film / Online / Consumer Services / Verizon Answering The Call
Cannes Lions / Shortlist / Social / Social Purpose / Verizon Answering The Call
Cannes Lions / Shortlist / PR / Corporate Image / Verizon Answering The Call
Cannes Lions / Shortlist / PR / Data Analytics & Insight Generation / Verizon Answering The Call
The ANDY Awards / Gold / Idea / Verizon Answering The Call
The AICP Awards / Finalist x 3 / Integrated Campaign / Verizon Answering
New York Festivals Awards / Finalist x 5 / Film, Integrated / Verizon Answering The Call

2017
The One Show / Best in Discipline / Branded Entertainment / Qualcomm Lifeline
The One Show / Gold / Branded Entertainment / Qualcomm Lifeline
The One Show / Bronze / Custom Content / "Not Easy" by IBM Watson + Alex Da Kid
The One Show / Bronze / Social Media / NASCAR Hashtag 500
Cannes Lions / Bronze / Entertainment / Qualcomm Lifeline
Cannes Lions / Bronze / Digital Craft / "Not Easy" by IBM Watson + Alex Da Kid
Cannes Lions / Shortlist / Use of Branded Content for Social Media / NASCAR The Chase
D&AD / Graphite Pencil / Branded Film Content & Entertainment / Qualcomm Lifeline
The Webby Awards / Winner / Promos & Contests / NASCAR Hashtag 500
Clio Sports / Silver / Film Series / NASCAR The Chase
4A's Partner Awards / Winner / Brand Partnerships, Large Agency / "Not Easy" by IBM Watson + Alex Da Kid
Brand Film Festival / Winner / Juror's Choice / Qualcomm Lifeline

2016
Cannes Lions / Silver / Mobile, Apps / Oscar Mayer Sizzl
Cannes Lions / Bronze / Mobile, Integrated Campaign / Oscar Mayer Sizzl
Cannes Lions / Bronze / Cyber / Oscar Mayer Sizzl
Cannes Lions / Shortlist / Mobile, Targeted Communications / Oscar Mayer Sizzl
Cannes Lions / Shortlist / Promo & Activation / Oscar Mayer Sizzl
Cannes Lions / Silver / Entertainment / NASCAR Hashtag 500
Cannes Lions / Bronze / Direct / NASCAR Hashtag 500
The One Show / Bronze / Mobile / Oscar Mayer Sizzl
The One Show / Bronze / Public Relations / Oscar Mayer Sizzl
The One Show / Merit / Applications & Sites / Oscar Mayer Sizzl
Spikes Asia / Grand Prix / Entertainment / Qualcomm Lifeline
LIA / Silver / Branded Content / Qualcomm Lifeline
LIA / Bronze / Scripted Short Film / Qualcomm Lifeline
Ciclope / Gold / Qualcomm Lifeline
Clio Sports / Silver / Integrated Campaign / NASCAR Hashtag 500
Clio Sports / Silver / Social / NASCAR Hashtag 500
Twitter Awards / Gold / #LIVE / NASCAR Hashtag 500
Advertising's Top 500 Under 500 / #203

CONTACT

EMAIL: maximumdave@gmail.com

MOBILE: 610 212 4822

INSTA: @maximumdave