HANES // UNDERCOVER COLOR

Hanes needed something cheeky to shed their reputation for granny panties and remind Millenial women they have modern styles and colors. So we asked millions of women across the country to tweet what color underwear they're wearing--and analyzed the results to find unexpected color trends across the country.

AWARDS: Effies Bronze
PRESS: Women's Wear Daily, Glamour, Nylon, Forbes, People Style Watch, Yahoo! Shine, Adweek

Creative Direction in partnership with Aaron Mosher
Copywriter: Michelle Lamont, Art Director: Michele Jaret, Producer: Sarah Kapoor