More first responders rely on Verizon than any other network. So instead of using America's biggest stage to advertise network features, we decided to thank all the brave men and women who routinely risk their lives to answer the call. The effort included a :60 during Super Bowl LII that gave disaster victims a rare chance to personally thank their rescuers, accompanied by an appeal for the rest of America to thank first responders on AllOurThanks.com.
PRESS: The New York Times, Washington Post, Good Morning America, Business Insider, Fast Company Top 5 Superbowl Spots of 2018, 7th on USA Today Ad Meter, Adweek, Ad Age
AWARDS: 1 Silver Cannes Lion, 3 Bronze Cannes Lions, 7X Cannes Shortlist, 1 Gold ANDY Award, 3X AICP Finalist, 5X New York Festivals Finalist
ROLE: Concept Development in partnership with Aaron Mosher
Global Executive Creative Director: Pierre Lipton, Creative Directors: Ryan Paulson and Jason McKean, Senior Copywriter: Hope Nardini, Producers: John McAdorey, Meredith Witte
