To reach Oreo's Millennial fans for the launch of the new s'mores flavor, we parodied Smokey The Bear and alerted the Internet that you no longer need a campfire every time you crave a s'more.
ROLE: Creative Direction in partnership with Aaron Mosher
Copywriters: Alex Augustinos and Avi Azouz, Art Directors: Declan Byrnes-Enoch and Bjorn Kusa, Producers: Amanda Kwan and Ethan Brooks
