Hanes ComfortBlend products have superior softness. They're so soft, in fact, that we used ComfortBlend t-shirts, socks, and boxers to "soften the blow" of a Vespa thrown off a cliff, fine china launched from a catapult, fruit slingshot at a gong, and a grand piano dropped on a priceless violin.
PRESS: Creativity Pick of The Day
ROLE: Creative Direction in partnership with Aaron Mosher
Copywriter: Nick Panayatopoulos, Art Director: Roberto Salas, Designer: Masataka Kawano, Producer: Sarah Kapoor
