To promote the meaty value of Oscar Mayer's Butcher Thick Cut bacon, we sent a stand-up comic from NY to LA without any cash or credit cards--just a truck, a Twitter feed, and 3,000 bricks of Butcher Thick Cut to barter for all the food, gas, lodging, and supplies he'd need along the way. Turns out, good bacon is worth more than its weight in gold.
PRESS: Good Morning America, The Huffington Post, USA Today, Yahoo!, Mashable, Bloomberg, ABC News, CNBC, Devour, Jezebel, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of The Day, and hundreds of other local papers and radio stations
AWARDS: Cannes Lions Shortlist (PR), OneShow Merit (Interactive), Clio Awards Shortlist (Social Media), Shorty Awards Finalist (Social Media in Real Life), New York Festivals Silver (PR), SABRE Awards Gold, The FAB Awards Gold (Social Media), Bees Awards Best Campaign, Creative Media Awards Gold
ROLES: Concept and Creative Direction in partnership with Aaron Mosher
Copywriters: David Bourla and Josh Chua, Art Directors: Megan Schulist and Ricky Anolik, Producer: Marc Calamia
