OREO SMORES // S'MOREY THE UNIDENTIFIABLE FOREST CREATURE

To reach Oreo's Millennial fans for the launch of the new s'mores flavor, we parodied Smokey The Bear and alerted the Internet that you no longer need a campfire every time you crave a s'more.

ROLE: Creative Direction in partnership with Aaron Mosher

Copywriters: Alex Augustinos and Avi Azouz, Art Directors: Declan Byrnes-Enoch and Bjorn Kusa, Producers: Amanda Kwan and Ethan Brooks