Oscar Mayer’s P3 (Portable Protein Pack) is a few slices of meat, some cheese cubes, and a handful of nuts. Those are, like, the “original proteins”. And unlike today’s bro proteins, they’re probably what fueled our Founding Fathers during their historic workouts.
ROLE: Creative Direction in partnership with Aaron Mosher
Art Director: Greg Dalbey, Copywriters: Mike Lee, Paul Elicker, Heather English, Producer: Kimberly Edwards
