It's nothing but food dye, but for some reason everyone's in love with red velvet. This inexplicable appeal inspired an animated Valentine's Day social campaign about the inexplicable romance that happens when two (or more) people are exposed to new Red Velvet Oreos.
PRESS: Creativity Pick of The Day, Adweek.
ROLE: Creative Direction in partnership with Aaron Mosher
Copywriter: Jessy Cole, Art Director: Kelsie Kaufman, Producer: Ethan Brooks
