oscar mayer // wake up & smell the bacon

Introducing the piece of tech designed to get both Internet hordes and real people really stoked about Oscar Mayer: a bacon-scent alarm clock for iPhone. With just 5,000 of these highly coveted devices, we earned the adoration of hundreds of millions.

PRESS: CNN, CBS, MSNBC, Time, USA Today, Good Morning America, The Guardian, Huffington Post, Business Insider, Mashable, Yahoo!, The Los Angeles Times, NPR, VH1, The Daily Mail, Bloomberg, Fox, AOL, The Associated Press, Eater, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of the Day

AWARDS: Cannes Lions Silver (Mobile), Cannes Lions Bronze (PR), OneShow Silver (Mobile), ADC Awards Silver (Mobile), Shorty Awards Winner (Most Creative Use of Technology), Webby Awards People's Choice, IAB MIXX Awards Gold (Branded Mobile App), Mobi Awards Winner

ROLES: Concept and Creative Direction in partnership with Aaron Mosher

Copywriter: Josh ChuaArt Director: Ricky AnolikDesigner: Courtney NaderProducer: Halley Hopkins